# ZoomInfo Alternatives: What to Switch to When the Price Stops Making Sense

*Published: July 7, 2026*

ZoomInfo Alternatives: What to Switch to When the Price Stops Making Sense

--- Most people searching for a ZoomInfo alternative are doing it at renewal time — when the invoice lands and the ROI math stops working. If that's you, here's the direct answer: Apollo.io, Clay, Instantly.ai's data layer, Hunter.io, and Lusha are the most commonly used replacements, with Apollo being the closest like-for-like swap at roughly 80% of the data quality for 20–30% of the cost. But the right choice depends on whether you need data only, outreach included, or a full prospecting stack rebuild.

## Why Are So Many People Canceling ZoomInfo Right Now?

ZoomInfo built its moat on database size and enterprise contracts. The problem is that the moat became a trap — multi-year agreements, seat-based pricing, and annual renewals that quietly auto-renew before you can act. The result: thousands of B2B teams paying $15,000–$50,000+ per year for a tool they're using at 30% capacity.

The cancellation wave isn't about ZoomInfo having bad data. It's about the pricing model no longer matching how outbound sales teams actually work in 2024–2025. Modern teams are smaller, more technical, and more likely to build custom prospecting workflows using a combination of cheaper tools than to rely on one monolithic platform.

Here's what's driving the exits:

- **Auto-renewal clauses** that require 30–60 days notice before contract end — most users miss the window

- **Seat minimums** that don't match actual usage (you're paying for 10 seats, 3 people use it)

- **Data freshness complaints** — bounce rates on ZoomInfo-sourced emails frequently exceed 5–8% in some industries, well above the 2% threshold needed for safe cold email infrastructure

- **Bundled features you don't use** — Chorus conversation intelligence, website visitor tracking, and intent data are baked into higher tiers whether you need them or not

- **Competing tools have caught up** — Apollo, Clay, and Prospeo now cover 80–90% of the use cases ZoomInfo was bought for

If you're at renewal and looking for a ZoomInfo alternative that's cheaper and doesn't lock you into another multi-year contract, the sections below break down every credible option by use case.

## What Actually Matters When Comparing ZoomInfo Alternatives?

Before listing tools, you need to know what you're actually evaluating. Most comparison articles rank tools by "database size" and "features" — neither of which tells you whether the tool will work for your specific workflow.

The five things that actually matter:

### 1. Data Accuracy (Measured by Bounce Rate) Any contact data you use for cold email needs to produce a bounce rate under 2%. Above 3%, your sender reputation starts degrading. Above 5%, you're in domain-blacklisting territory. When evaluating alternatives, ask vendors for verified bounce rate benchmarks on their data, or run a test export of 500 contacts through a verification tool like NeverBounce or ZeroBounce before committing. This is especially critical if you're planning to run [cold email marketing campaigns at scale](https://buzzlead.io/blogs/cold-email-marketing-the-exact-playbook-that-books-meetings-in-2026).

### 2. Contact Coverage for Your ICP "100 million contacts" means nothing if your ICP is mid-market SaaS companies in the UK or independent insurance agencies in the Midwest. Ask specifically: how many contacts do you have matching [job title] at [company size] in [geography/industry]? Get a sample export and cross-reference against LinkedIn manually.

### 3. Pricing Model Flexibility ZoomInfo's primary complaint is the pricing model, not the product. When switching, prioritize tools with: - Monthly contracts or short annual terms - Credit-based pricing (you pay for what you use) - No seat minimums - Export limits that match your actual send volume

### 4. Native Outreach vs. Data-Only Some alternatives (Apollo, Instantly) bundle outreach. Others (Lusha, Prospeo, Hunter) are pure data tools. If you already have a sequencing tool (Outreach, Salesloft, Smartlead), you want data-only. If you're rebuilding your stack, bundled might be faster to deploy. Understanding [what a cold email agency actually does](https://buzzlead.io/blogs/what-a-cold-email-agency-actually-does-and-how-to-pick-the-right-one) can help clarify whether you need an integrated platform or separate tools.

### 5. CRM and Workflow Integration Does it push directly to Salesforce, HubSpot, or your outreach tool? Manual exports and CSV uploads are a tax on your SDR's time. Every step that isn't automated is a step that introduces errors and delays.

## The 12 Best ZoomInfo Alternatives by Use Case

### Apollo.io — Best Like-for-Like ZoomInfo Replacement

Apollo is the most direct ZoomInfo alternative for teams that want similar functionality at a fraction of the cost. It combines a contact/company database of 275+ million contacts with built-in sequencing, dialer, and analytics.

**Pricing:** Free tier available. Paid plans start at $49/user/month (Basic), $99/user/month (Professional). Enterprise pricing is negotiable. Compare this to ZoomInfo's typical entry point of $15,000–$25,000/year.

**Data quality:** Apollo's email accuracy has improved significantly. Independent tests show bounce rates of 3–6% on raw exports, dropping to under 2% when filtered to "verified" contacts only. Always filter to verified and run through a secondary validator before sending.

**Best for:** Teams migrating from ZoomInfo who want to keep a similar workflow without rebuilding from scratch. Apollo's Chrome extension, CRM sync, and sequence builder replicate most of what ZoomInfo + a sequencing tool provides.

**Limitations:** - Mobile phone data is weaker than ZoomInfo's, especially in North America - Intent data is less robust than ZoomInfo's Scoops - Enterprise-level support is inconsistent at lower tiers

**Verdict:** If you're canceling ZoomInfo and want the simplest transition, start with Apollo. The data overlap is high enough that most teams see minimal disruption, and the cost savings are immediate.

### Clay — Best for Technical Teams Building Custom Prospecting Workflows

Clay is not a ZoomInfo replacement in the traditional sense. It's a data enrichment and workflow automation platform that pulls from 75+ data sources — including Apollo, Hunter, Clearbit, LinkedIn, and others — and lets you build custom prospecting logic without writing code.

**Pricing:** Free tier (100 credits/month). Paid plans: Starter at $149/month, Explorer at $349/month, Pro at $800/month. Credits are consumed per enrichment action.

**Why it's relevant to ZoomInfo cancellations:** Clay lets you replicate ZoomInfo's enrichment capabilities by combining cheaper sources. Instead of paying for ZoomInfo's all-in-one bundle, you're pulling LinkedIn data here, email verification there, and company technographics from a third source — often at 10–20% of the total cost.

**Best for:** RevOps teams, technical founders, and agencies building scalable outbound systems. If you're comfortable with a no-code workflow builder and want maximum flexibility, Clay is the highest-leverage tool in the modern prospecting stack.

**Limitations:** - Steep learning curve — expect 2–4 weeks before you're running efficiently - Credit costs can escalate quickly if workflows aren't optimized - Not a standalone tool — requires integration with a sequencing platform

**Real use case:** A SaaS company cancels ZoomInfo, moves their prospecting to Clay (pulling from Apollo's API + Prospeo for email verification + LinkedIn scraping), and reduces their data costs from $24,000/year to ~$4,800/year while improving targeting precision.

### Lusha — Best for Individual SDRs and Small Teams

Lusha focuses on individual contact lookup rather than bulk exports, making it well-suited for SDRs who need phone numbers and emails for targeted outreach rather than mass prospecting campaigns.

**Pricing:** Free (5 credits/month). Pro at $36/user/month. Premium at $59/user/month. Scale plan is custom. Annual billing required for best rates.

**Data quality:** Lusha's phone number accuracy is generally strong, particularly for direct dials in the US and Europe. Email accuracy is comparable to Apollo on verified contacts.

**Best for:** Account-based selling motions where you're working a defined list of target accounts and need to find specific contacts within them. Not ideal for building large outbound lists from scratch.

**Limitations:** - Credit limits on lower tiers are restrictive for high-volume prospecting - Bulk export functionality is limited compared to ZoomInfo or Apollo - Less useful for SMB prospecting where mobile data coverage is thinner

### Hunter.io — Best for Email-Only Prospecting at Low Cost

Hunter specializes in finding and verifying professional email addresses, primarily using domain-based search. It's not a full ZoomInfo alternative, but for teams whose primary use case was finding emails (not phone numbers or full enrichment), Hunter covers 80% of the need at a fraction of the cost.

**Pricing:** Free (25 searches/month). Starter at $34/month (500 searches). Growth at $104/month (5,000 searches). Business at $349/month (50,000 searches).

**Data quality:** Hunter's domain search is highly reliable for companies that follow standard email naming conventions. Verification is built in. Bounce rates on Hunter-sourced emails typically run 1.5–3% — among the lowest in the category.

**Best for:** Content marketers, SDRs targeting known companies, and anyone who needs emails without the overhead of a full prospecting platform.

**Limitations:** - No phone numbers - No company/contact filtering beyond domain and name - Not useful for building lists from scratch without a known target company

### Prospeo — Best for High-Volume Email Finding at Lowest Cost

Prospeo is a newer email finder that's gaining traction as a ZoomInfo alternative specifically for teams that need LinkedIn-based email finding at scale. It integrates directly with LinkedIn Sales Navigator exports and finds verified emails for contacts.

**Pricing:** Free (75 credits). Starter at $39/month (1,000 credits). Growth at $99/month (5,000 credits). Pro at $199/month (20,000 credits).

**Data quality:** Prospeo claims 98% email validity on its verified tier. Independent testing suggests bounce rates of 2–4% on unverified exports, under 1.5% on verified. Strong performance on US and European professional contacts.

**Best for:** Teams running LinkedIn Sales Navigator-based prospecting who need to convert profile lists into email lists cheaply and reliably.

**Limitations:** - Primarily email — limited phone data - No built-in sequencing or CRM - Smaller database than Apollo or ZoomInfo

### Cognism — Best ZoomInfo Alternative for European Markets

Cognism is the strongest alternative for teams with significant European prospecting needs. ZoomInfo's European data has historically been weaker due to GDPR compliance complexity — Cognism was built with European compliance as a core feature.

**Pricing:** Custom pricing only. Typically $15,000–$40,000/year for teams, though smaller packages exist. Not cheap, but often significantly less than ZoomInfo for equivalent European coverage.

**Data quality:** Cognism's Diamond Data tier (phone-verified contacts) is best-in-class for European mobile numbers. Email accuracy is strong. GDPR compliance is built into the data sourcing process, reducing legal risk.

**Best for:** UK, DACH, and broader European market prospecting. Enterprise sales teams with compliance requirements. Teams where ZoomInfo's European data quality was the primary frustration.

**Limitations:** - Not significantly cheaper than ZoomInfo in absolute terms - Less useful for North American-only prospecting - Still requires annual contracts at higher tiers

### LeadIQ — Best for SDR Workflows Integrated with LinkedIn

LeadIQ is a prospecting platform built around the LinkedIn workflow — capture contacts from LinkedIn, enrich them, push to your CRM and sequencing tool in one motion. It's lighter than ZoomInfo but faster for individual SDR workflows.

**Pricing:** Free (20 credits/week). Essential at $36/user/month. Pro at $79/user/month. Enterprise is custom.

**Best for:** SDRs doing targeted, account-based outreach who live in LinkedIn and want a clean handoff to Salesforce or HubSpot without manual data entry.

**Limitations:** - Not built for bulk prospecting or list building at scale - Phone data is limited - Sequencing is basic compared to Apollo or Outreach

### Seamless.ai — Cheaper but Proceed with Caution

Seamless.ai markets heavily on price and positions itself as a direct ZoomInfo alternative. It has a large database and aggressive pricing (unlimited plans starting around $147/month).

**Data quality caveat:** Seamless.ai has received consistent criticism for data accuracy. Multiple independent tests show bounce rates of 8–15% on unverified exports — well above the 2% threshold for safe cold email. The "unlimited" model incentivizes quantity over quality.

**Best for:** Exploratory prospecting where you're verifying every contact before use. Not recommended as a primary data source for cold email without running every export through ZeroBounce or NeverBounce first.

**Verdict:** If you're switching from ZoomInfo because of cost, Seamless.ai looks attractive until your email domain gets blacklisted. Use with extreme caution and always verify.

### Instantly.ai — Best When Data + Outreach Infrastructure Is the Goal

Instantly isn't primarily a data tool — it's a cold email infrastructure platform. But its recent addition of B2B contact data (700M+ contacts) makes it relevant as an all-in-one alternative for teams that need both data and sending infrastructure. Understanding [email warmup best practices](https://buzzlead.io/blogs/email-warmup-what-most-guides-get-wrong-and-what-actually-works) is critical when using any platform with built-in sending capabilities.

**Pricing:** Growth at $37/month. Hypergrowth at $97/month. Light Speed at $358/month. Data add-on is separate.

**Best for:** Teams rebuilding their outbound stack from scratch who want data + sending infrastructure in one platform. Strong deliverability features (warmup, inbox rotation) built in.

**Limitations:** - Data quality is improving but not yet at Apollo or ZoomInfo levels - Better as a sending platform than a prospecting database - Less CRM integration depth than Apollo

### Clearbit (now Breeze Intelligence by HubSpot) — Best for HubSpot Users

Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. If your CRM is HubSpot, this is the most native enrichment option available — contacts and companies are enriched directly inside HubSpot without exports or imports.

**Pricing:** Included in some HubSpot tiers; credit-based pricing for enrichment actions. Check current HubSpot pricing as it's been evolving post-acquisition.

**Best for:** HubSpot-native teams who need enrichment without leaving their CRM.

**Limitations:** - Not useful if you're not on HubSpot - Less depth on contact-level data than ZoomInfo or Apollo - Prospecting/list building is limited compared to standalone tools

### UpLead — Best for Clean Data Without Verification Overhead

UpLead offers a 95% accuracy guarantee with real-time email verification built into every export. It's a straightforward database tool — no sequencing, no outreach — focused purely on delivering clean contact data.

**Pricing:** Essentials at $99/month (170 credits). Plus at $199/month (400 credits). Professional at $399/month (1,000 credits).

**Data quality:** The built-in real-time verification is UpLead's differentiator. Bounce rates on UpLead exports typically run 1–3%, among the cleanest in the category.

**Best for:** Teams that have been burned by bad data quality and want a reliable, if smaller, database with high accuracy guarantees.

**Limitations:** - Smaller database than ZoomInfo or Apollo - Higher per-credit cost than Apollo at scale - No outreach or sequencing features

### LinkedIn Sales Navigator — The Underrated Base Layer

This gets overlooked in ZoomInfo alternative discussions because it's not a data export tool in the traditional sense. But Sales Navigator is the highest-quality B2B contact database that exists — it's just that the data lives on LinkedIn's platform and can't be bulk-exported. When combined with enrichment tools, it forms the foundation of [modern B2B sales strategies](https://buzzlead.io/blogs/b2b-sales-strategy-stop-building-pipeline-and-start-building-conversations).

**Pricing:** Core at $99/user/month. Advanced at $179/user/month. Advanced Plus (with CRM sync) is custom.

**Best for:** Account-based prospecting where you're building targeted lists and enriching them through Clay, Prospeo, or similar tools. The combination of Sales Navigator + Clay + an email verifier replicates 90% of ZoomInfo's core use case at significantly lower total cost.

**Limitation:** Not a standalone replacement — you need additional tools to get emails and phone numbers.

## Full Comparison Table: ZoomInfo vs. Top Alternatives

Tool

Best For

Pricing (Entry)

Email Accuracy

Phone Data

Contract Flexibility

Outreach Built-in

**ZoomInfo**

Enterprise full-stack

~$15K+/year

High

Strong (US)

Annual, auto-renew

Yes (Engage)

**Apollo.io**

Like-for-like replacement

$49/user/mo

Medium-High

Medium

Monthly available

Yes

**Clay**

Custom workflows

$149/mo

Depends on source

Via integrations

Monthly

No

**Lusha**

Targeted SDR lookup

$36/user/mo

High

Strong

Monthly available

No

**Hunter.io**

Email finding only

$34/mo

High

None

Monthly

No

**Prospeo**

LinkedIn-based email finding

$39/mo

High

None

Monthly

No

**Cognism**

European markets

~$15K+/year

High

Best-in-class (EU)

Annual

No

**LeadIQ**

LinkedIn SDR workflow

$36/user/mo

Medium-High

Limited

Monthly available

Basic

**Seamless.ai**

High-volume (with caution)

$147/mo

Low-Medium

Medium

Monthly available

No

**Instantly.ai**

Data + sending infra

$37/mo

Medium

Limited

Monthly

Yes

**UpLead**

Clean data guarantee

$99/mo

Very High

Medium

Monthly

No

**Sales Navigator**

Account-based research

$99/user/mo

N/A (no export)

None

Monthly/Annual

No

**Clearbit/Breeze**

HubSpot enrichment

HubSpot-based

High

Limited

HubSpot terms

No

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## How Do You Actually Cancel ZoomInfo Without Getting Auto-Renewed?

This is one of the most-searched questions in this category — and for good reason. ZoomInfo's cancellation process is deliberately non-obvious. Here's the exact process:

### Step 1: Find Your Contract End Date Log into ZoomInfo → Account Settings → Subscription. Your renewal date should be listed. If it's not visible, check the original contract email or call your account rep directly and ask for it in writing.

### Step 2: Check Your Notice Window ZoomInfo's standard contracts require **30–60 days written notice** before the renewal date to cancel. Some enterprise contracts require 90 days. This is buried in Section 8 or Section 9 of most ZoomInfo agreements under "Term and Termination." Read your specific contract.

### Step 3: Send Written Notice Before the Deadline Do not call to cancel — call only to confirm. Send a written cancellation notice via email to your account executive AND to ZoomInfo's legal/billing department (usually contracts@zoominfo.com or billing@zoominfo.com — confirm the correct address with your rep). Keep the email chain.

**Template:**

> Subject: Notice of Non-Renewal — [Your Company Name] — Account #[XXXX] > > This email serves as formal written notice that [Company Name] will not be renewing its ZoomInfo subscription at the end of the current term on [DATE]. Please confirm receipt of this notice and provide written confirmation that our subscription will not auto-renew.

### Step 4: Negotiate If You Miss the Window If you've already missed the cancellation window, you're not necessarily locked in. ZoomInfo does negotiate — especially if: - You can demonstrate low usage (pull your login/export data) - You have a competing offer in writing (Apollo, Cognism, etc.) - You're willing to downgrade rather than cancel entirely

Account executives have discretion to offer 20–40% discounts or early exits. The key is making clear you've already selected an alternative and are prepared to dispute the charge if auto-renewed without consent.

### Step 5: Dispute the Charge If Necessary If ZoomInfo auto-renews despite timely notice, you have grounds to dispute with your credit card company or file a complaint with your state AG's consumer protection office. Document everything. This is rare but it happens — and ZoomInfo typically resolves it when escalated properly.

## How Do You Negotiate a Better ZoomInfo Renewal Price?

If you're not ready to cancel but the renewal price is too high, negotiation is absolutely viable. ZoomInfo's list price is almost never what customers actually pay.

### What ZoomInfo Will Negotiate On

Lever

Typical Discount Range

How to Get It

Multi-year commitment

15–25%

Commit to 2–3 year deal

Seat reduction

Varies

Document actual usage, request seat reduction

Competitive quote

20–40%

Bring Apollo or Cognism quote to negotiation

Timing (fiscal year end)

10–20%

Negotiate in December or June (ZoomInfo fiscal quarters)

Bundle removal

10–20%

Remove features you don't use (Chorus, intent data)

Downgrade tier

30–50%

Move from Advanced/Elite to Professional

### The Negotiation Script

Start this conversation 60–90 days before renewal. Call your account executive and say:

> "We've been evaluating our tech stack and honestly, the ROI at current pricing isn't there for us. I've got a quote from Apollo at [X price] that covers our core use cases. I'd like to stay with ZoomInfo if we can get to a number that makes sense — what can you do?"

Then stop talking. Let them make the first offer.

Most ZoomInfo customers who negotiate get 15–35% off list. The ones who don't negotiate are the ones paying full price.

### What to Have Ready

- A real competing quote (Apollo, Cognism, or Lusha — get actual pricing)

- Your usage data (how many searches/exports per month, which seats are active)

- A specific number you're willing to pay (not a range — a number)

- A genuine willingness to walk away

The last point matters. If your account executive believes you'll renew regardless, there's no reason to discount. The negotiation only works if cancellation is a real option.

## How Do You Rebuild Your Prospecting Stack After Leaving ZoomInfo?

Canceling ZoomInfo creates a gap. Here's how to fill it without disrupting pipeline, depending on your use case and budget.

### Option A: The Apollo-First Stack (Simplest, $99–$300/month)

Best for: Teams that want one tool to replace ZoomInfo's core functionality immediately.

- **Data + Prospecting:** Apollo.io (Professional tier)

- **Email Verification:** Built into Apollo (filter to "verified" only)

- **Sequencing:** Apollo sequences (or keep your existing tool)

- **CRM Sync:** Apollo → Salesforce/HubSpot native integration

Total cost: $99–$200/user/month. For a 3-person SDR team, that's $3,600–$7,200/year vs. $25,000+ for ZoomInfo.

**Tradeoff:** You give up ZoomInfo's mobile phone coverage and intent data. For most SMB and mid-market teams, this tradeoff is worth it.

### Option B: The Clay-Powered Stack (Most Flexible, $500–$1,500/month)

Best for: Technical teams, agencies, and RevOps-driven organizations that want maximum control and lowest per-contact cost.

- **List Building:** LinkedIn Sales Navigator ($99/user/month)

- **Enrichment Hub:** Clay ($349–$800/month)

- **Email Finding:** Prospeo or Hunter (via Clay integration)

- **Email Verification:** NeverBounce or ZeroBounce (via Clay)

- **Sequencing:** Smartlead, Instantly, or Outreach

- **CRM:** HubSpot or Salesforce (Clay pushes directly)

Total cost: ~$800–$1,500/month for a full team. Per-contact cost often drops below $0.05 vs. ZoomInfo's effective $0.50–$2.00+ per contact.

**Tradeoff:** Requires setup time and technical comfort. Not a day-one replacement — plan for 2–4 weeks of workflow building before you're fully operational.

### Option C: The Budget Stack (Under $200/month)

Best for: Early-stage companies, solo founders, or teams with very targeted ICP where volume isn't the constraint.

- **Email Finding:** Hunter.io ($34–$104/month)

- **LinkedIn Prospecting:** Sales Navigator ($99/user/month)

- **Sequencing:** Free tier of Smartlead or Instantly

- **CRM:** HubSpot free or Salesforce

Total cost: ~$150–$200/month for one person. Scales to ~$400–$600/month for a 3-person team.

**Tradeoff:** Limited phone data, smaller database, manual workflow steps. But for targeted, high-intent prospecting, this stack works surprisingly well.

## FAQ: ZoomInfo Alternatives and Cancellation

**Q: Will canceling ZoomInfo hurt my pipeline?**

A: Not if you plan the transition. The key is overlapping your old and new tools for 30–60 days. Export your active prospect list from ZoomInfo, enrich it in Apollo or Clay, and keep both tools running in parallel until you're confident in the new data quality. Most teams see zero pipeline disruption with proper planning.

**Q: Can I get a refund if ZoomInfo auto-renews?**

A: Yes, if you can prove you sent timely cancellation notice. Document everything — email receipts, confirmation numbers, dates. If ZoomInfo refuses, dispute the charge with your credit card company. Most credit card companies will side with you if you have written evidence of cancellation notice.

**Q: Is Apollo really as good as ZoomInfo?**

A: For 80% of use cases, yes. Apollo's data quality has improved significantly, and for SMB and mid-market prospecting, it's often better because it's more current. Where Apollo lags: mobile phone numbers in North America and intent data. If those are critical to your workflow, you might need a hybrid approach (Apollo + a phone data specialist like Lusha).

**Q: How long does it take to migrate to a new tool?**

A: If you're switching to Apollo, 1–2 weeks. If you're building a Clay-based stack, 3–6 weeks. The bottleneck is usually data quality validation and CRM integration testing, not the tool setup itself.

**Q: Should I negotiate with ZoomInfo or just leave?**

A: Negotiate first if you have 60+ days before renewal. Most ZoomInfo customers can get 20–35% off by simply asking. Only cancel if negotiation fails or if you genuinely prefer the alternative tool's workflow.

**Q: What's the best ZoomInfo alternative for cold email?**

A: Apollo.io for simplicity, or Clay + Prospeo for flexibility. Both produce bounce rates under 2% when properly configured. Avoid Seamless.ai for cold email — the data quality is too inconsistent.

**Q: Can I use multiple tools together?**

A: Yes, and most modern teams do. A typical stack might be Sales Navigator (research) + Clay (enrichment) + Instantly (sending) + HubSpot (CRM). The key is making sure they integrate cleanly so you're not manually moving data between tools.

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Source: https://buzzlead.io/blogs/zoominfo-alternatives-what-to-switch-to-when-the-price-stops-making-sense