# High Profile Promotions **From solo operator to 16 new customers in year one.** *B2B SERVICES · EVENT STAFFING & DEMO MANAGEMENT* Pete Everest was running HPP alone — doing all prospecting, closing, and account management himself. Pipeline was thin, follow-up was inconsistent, and growth was stuck. One year into working with BuzzLead, HPP has added $70K in revenue, signed 16 new customers, and books meetings Pete looks forward to taking. ## At a glance - **Industry:** Event staffing & demo management - **Engagement:** 1 year, ongoing - **Team size at start:** 1 (Pete, solo) ## Headline numbers - **1 year** — engagement - **$70K** — revenue added - **160** — calls booked - **16** — new customers - **10** — referrals sent ## Client quote > I have already recommended ten of my fellow business owners to use BuzzLead. Every day I just look at my calendar and see who I'm talking to next. Really low lift on my end to get high quality leads. — Pete Everest, Founder, HPP ## Before BuzzLead **Solo founder. Doing everything. Pipeline stalled.** Pete Everest was running HPP as a one-person operation — handling every part of the business from outreach to delivery. Outbound was sporadic at best: he'd run a campaign for a week, get pulled into client work, and not return to it for two months. The result was a pipeline that filled in fits and starts, with months of zero new conversations between bursts of activity. - Solo founder doing everything - Outbound work happens in bursts - No system for consistent follow-up ## What we built for HPP. ### 01 — LIST BUILDING & ICP EXPANSION **Built a list nobody else had, then expanded into adjacent verticals** We started where HPP already had proof — beer, wine, and spirits suppliers who needed event and demo staffing. Instead of pulling a standard B2B database export, we scraped Google Maps for every distillery, brewery, and winery across Texas and the 5 surrounding states, then layered in niche industry databases most agencies don't know exist. The result was a high-fidelity primary list built from geography and category, not job title filters. From there we identified adjacent verticals with the same structural need: functional beverages, packaged food brands, and CPG companies launching in-store tastings. - Google Maps scrape: TX + 5 surrounding states - Niche industry databases layered on top - 3 core + 2 adjacent verticals mapped - TAM expanded 1.8x ### 02 — CONFERENCE-TRIGGERED CAMPAIGNS **TPSA as the flagship, then stacking** The TPSA conference was the first wedge. We built signal-based outreach hitting attendees in the 14 days before and after the event, timed to when they'd be evaluating vendors. 860 emails. 41.86% interested rate — not opens, not replies, people who responded and wanted to talk. That momentum unlocked subsequent campaigns tied to other industry events. - TPSA: 860 sent · 41.86% interested - Event calendar synced to campaign cadence - Relevant triggers stacked week-over-week ### 03 — SLACK-CONNECTED CAMPAIGN SYSTEM **New ideas → live campaigns in 24 hours** Pete wanted to move fast. We built a Slack workflow where a new campaign idea — triggered by conference news, an industry article, or a competitor win — could be spec'd, written, and live in under a day. This tight loop let HPP capitalize on real-time market moments. - Slack-native campaign request flow - 24-hour idea-to-launch SLA - Campaign ideas sourced collaboratively ### 04 — INFRASTRUCTURE & AUTOMATION **Built the backend so Pete could just close** Dedicated mailboxes, warmed domains, automated meeting booking flowing directly to Pete's calendar, and reply routing through Slack for instant context. Pete's entire interaction with the system became: 'open calendar, see who I'm talking to next, take the call.' - Dedicated sending infrastructure - Automated calendar routing - Slack-native reply management ## Real emails ### SENT *Subject: Re: [Company]'s TPSA booth strategy* Saw [Company] is attending TPSA next month — we've staffed demo programs for 7 of last year's premium booth winners. If you're tight on regional brand ambassadors, worth 15 minutes before the event... *Signal: TPSA attendee list · Day 1* ### REPLY *Subject: Re: Re: [Company]'s TPSA booth strategy* Good timing — we're still figuring out Saturday coverage. Can you send over what you've done for similar brands? Happy to hop on a call if it looks relevant. *Reply received · Day 2* ### BOOKED *Subject: Calendar confirmation · [Prospect]* Meeting booked Thursday 11am ET. Prospect: Regional brand manager at Series A beverage brand, 45 retail partnerships, actively planning Q1 in-store launches. Deal size est: $8K-20K per event program. *Routed to Pete · Day 2* ## After BuzzLead **16 new customers. $70K added. A calendar Pete looks forward to.** One year in, Pete's day starts the same way: open the calendar, see who he's talking to next, take the call. The outbound system runs in the background. HPP signed 16 new customers in year one, added $70K in revenue, and Pete now spends his time on delivery and closing instead of chasing leads. He's preparing to hire his first BD support role to handle the increased volume. | Metric | Before | After | |---|---|---| | Outbound process | None | Systematic | | Monthly new customers | Unpredictable | 2/month consistent | | Calls booked | Occasional | ~13/month | | Pete's role in prospecting | 100% | 0% (just takes calls) | ## Timeline - **MONTH 1 — ICP audit:** Core beer/wine/spirits segment mapped. First conference calendar synced to campaigns. - **MONTH 2 — TPSA launched:** First wave of pre-event outreach. 12 calls booked in the first 21 days. - **MONTH 3 — Post-TPSA expansion:** Adjacent vertical expansion (functional beverages). 3 new customers signed. - **MONTH 6 — Slack system live:** Slack-native campaign system fully operational. 8 customers closed. Campaigns now running across alcohol, food, functional beverage, and supplement verticals. Pete refocused on delivery. - **MONTH 12 — Scale:** 16 customers total. $70K revenue added. 100,000+ emails sent across 6 verticals and 4 conference plays. HPP preparing to hire first BD support role. ## Technical details ### Infrastructure Dedicated mailboxes across secondary subdomains. Mixed Microsoft 365 + Google Workspace to distribute risk. 14-day warm-up before first production send. Daily deliverability monitoring. Zero primary-domain risk. ### Signal sources Google Maps scraping (distilleries, breweries, wineries across TX + 5 surrounding states), niche industry databases, event attendee lists (TPSA, Expo West, Nightclub & Bar, and other regional beverage conferences), LinkedIn Sales Navigator for role-change triggers, Clay waterfall for contact enrichment, Crunchbase for funding triggers, and BuiltWith for tech stack. Unified in Clay with per-vertical scoring. Total campaign volume over 12 months: 100,000+ emails across alcohol, food, beverage, vape, and supplement verticals. ### Automation Slack-native reply routing with hot-lead alerts, auto-calendar booking that lands directly on Pete's calendar with full prospect context, Close CRM integration for pipeline tracking, and bounce quarantining. Pete's daily workflow is: open calendar, see who I'm talking to next, take the call. ### Cadence Conference-triggered sequences timed to the 14 days before and after each event. Stacked thematic campaigns that layer on top of conference moments. New-idea-to-live-campaign in under 24 hours through a Slack-native request flow. --- Source: https://buzzlead.io/case-studies/high-profile-promotions