# Integrated Service Partners

**$500K ARR generated in six months.**

*SAAS & TECH · MSP*

Bill had just parted ways with his previous lead-gen partner and was staring at a thin pipeline with no clear next deal in sight. Within the first 32 days of working with us he had 17 calls booked. Six months later, ISP had generated $500K in ARR and had one to two new meetings landing on the calendar every single day.

## At a glance

- **Industry:** Managed Service Provider
- **Engagement:** 6 months, ongoing
- **Cadence:** 1–2 new meetings daily

## Headline numbers

- **6 months** — engagement
- **$500K** — ARR generated
- **17** — calls · first 32 days
- **1–2** — new meetings/day

## Client quote

> After parting with our previous lead gen partner, I was worried where the next client would come from. Six months with BuzzLead and we're generating $500K ARR with meetings landing on my calendar daily.

— Bill, Owner, Integrated Service Partners

## Before BuzzLead

**Lost their lead-gen partner. No next deal in sight.**

ISP had been running outbound through an external partner that wasn't delivering. When Bill ended the relationship, the pipeline went with it — no in-house process, no warm sources to fall back on, and a real worry about where the next client would come from. The clock was running.

- Previous partner failed
- Thin pipeline
- No in-house outbound

## What we built for ISP.

### 01 — ICP REBUILD

**Mapped MSP buyers across 50+ sources**

We rebuilt the ICP from scratch — small and mid-market businesses with the headcount to need a real MSP and the budget to afford it. Then we pulled targets from 50+ data sources, including industry directories, hiring signals, tech-stack changes, and security incident triggers.

- 50+ data sources
- ICP rebuilt from scratch
- Security signal mapping

### 02 — INFRASTRUCTURE

**Sending stack built for MSP volume**

Provisioned dedicated mailboxes across secondary subdomains. Two-week warm-up before any production send. Reply handling routed to Slack with hot-reply phone enrichment fired in seconds — MSP buyers convert faster on a same-hour callback.

- Dedicated mailboxes
- 14-day warm-up
- Phone-enriched hot replies

### 03 — MESSAGING

**Signal-matched openers, MSP edition**

Each opener anchored to a specific signal — a recent breach in their vertical, a hire in IT, a tech-stack change, or a public RFP. Sequences referenced the exact trigger, so every email read like a tailored outreach instead of a blast.

- Per-vertical sequences
- Security-event triggers
- Tech-stack-change openers

### 04 — BOOKING & ROUTING

**Calendar routed straight to Bill**

Hot replies trigger a Calendly link, drop straight into Bill's calendar, and surface in Slack with the original signal and prospect context. Bookings auto-create opportunities in the CRM with full notes — no manual logging.

- Direct-to-calendar routing
- Slack hot-reply alerts
- Auto-created opportunities

## Real emails

### SENT

*Subject: Re: [Company]'s recent IT hire*

Bill here. Saw [Company] just hired a new VP of IT — most companies in your space audit their MSP setup in the first 60 days of a new IT lead. Worth 12 minutes to walk through what we do differently?

*Signal: IT leadership hire · Day 1*

### REPLY

*Subject: Re: Re: [Company]'s recent IT hire*

Yeah our new VP just told me we're reviewing MSPs. Send me a time.

*Reply received · Day 2*

### BOOKED

*Subject: Calendar confirmation · Mid-market manufacturer*

Meeting confirmed Tue 11am ET. Prospect: mid-market manufacturer, 220 employees. Trigger: new VP of IT, MSP audit underway. Deal size est: $4K–$8K/mo retainer.

*Routed to CRM · Day 2*

## After BuzzLead

**$500K ARR in six months — and a daily flow of new meetings.**

Inside the first 32 days, ISP had 17 booked calls. By month six, they'd generated $500K in ARR with one to two new meetings landing on the calendar every business day. The system replaced their lost partner with something more durable: an outbound channel they own.

| Metric | Before | After |
|---|---|---|
| ARR · 6 months | Flat | +$500K |
| Calls · first 32 days | 0 | 17 |
| Meeting cadence | 0/day | 1–2/day |
| Channel ownership | Outsourced (failed) | In-house with us |

## Timeline

- **WEEK 1–2 — ICP rebuild:** Targeting rebuilt across 50+ sources. Sequences drafted per signal.
- **WEEK 3 — Infrastructure:** Domains warmed. First sends live. Slack reply routing active.
- **MONTH 1 — 17 calls:** First 32 days: 17 booked calls. First closes within sight.
- **MONTH 3 — Daily cadence:** 1–2 new meetings landing every business day.
- **MONTH 6 — $500K ARR:** Half-million in ARR generated. Channel runs without Bill.

## Technical details

### Infrastructure setup

Dedicated mailboxes across secondary subdomains, sized for MSP outreach volume. Two-week warm-up. SPF/DKIM/DMARC with p=quarantine. Custom tracking domains. Reply handling routed to Slack with phone enrichment fired on positive replies.

### Data sources used

50+ sources unified in Clay. Apollo and Clay waterfall for contact enrichment. BuiltWith and Wappalyzer for tech-stack signals. Public breach databases and SEC filings for security event triggers. LinkedIn Sales Navigator for IT hiring.

### Automation flows

n8n for reply routing. Hot replies trigger Slack alerts within 60 seconds, complete with phone enrichment. Confirmed meetings auto-create CRM opportunities with full context — signal, sequence variant, prospect notes — already populated.

### Copy approach

Every opener anchored to a specific MSP-relevant signal: IT hire, security event, tech-stack change, public RFP. Per-vertical sequences with peer-group social proof. All copy reviewed before launch.

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Source: https://buzzlead.io/case-studies/integrated-service-partners