From 4 active clients to $120K MRR added in 42 days.
Life360 had launched a new anti-aging program in early 2023 with only four active clients. Previous cold email attempts had returned zero responses — they didn't know who to target or what to say. We rebuilt the targeting around seven verticals, fired signal-matched sequences, and added $120K in MRR within six weeks.
Brand-new program. Zero outbound traction.
Life360 had launched their anti-aging program in Q1 2023 with four active clients carried over from earlier offerings. Their first cold email attempts had landed in dead silence — no replies, no meetings. They didn't have a clear ICP, didn't know which vertical to lead with, and the messaging was generic enough to be ignored.
What we built for Life360.
Here's exactly what we built for Life360. Every step, every tool, every signal we tracked.
Identified seven priority verticals
We profiled the few clients they had, ran the unit economics, and identified seven adjacent verticals where the anti-aging program would land — high-net-worth professionals, executives in stress-heavy industries, post-50 entrepreneurs, and four others. Each vertical got its own messaging track.
- 7 verticals scored
- ICP rebuilt per vertical
- Unit economics validated
Triggers tied to life-stage moments
Anti-aging is a timing buy. We mapped signals that correlate with intent — recent role changes, milestone birthdays referenced publicly, executive promotions, and conference attendance. Sequences keyed off the signal so every opener felt personal.
- Life-stage signals
- Conference attendance triggers
- Promotion-based outreach
Signal-specific sequences, vertical by vertical
Seven verticals × signal-matched openers × A/B variants. Each sequence had its own social proof — case examples from the relevant peer group, not generic testimonials. Copy reviewed and approved before any sends.
- 7 vertical sequences
- Signal-matched openers
- Peer-group social proof
Calendar booking that respects clinical time
Health buyers expect a different cadence. We routed hot replies through a screening step before the calendar invite — a 90-second qualification message — so the meetings that landed were actual fits. Confirmed bookings drop into the CRM with vertical, signal, and qualifier notes attached.
- Pre-booking qualifier
- CRM context attached
- Per-vertical calendar
Real emails. Real replies.
Below are redacted samples from the actual Life360 campaign. Names and specifics changed; the structure and results are real.
$120K MRR added, 6 new clients closed — in 42 days.
Inside six weeks Life360 had booked 22 qualified meetings and closed 6 new clients, adding $120K in monthly recurring revenue. The new program went from a quiet launch to a flagship offering, and the meeting cadence has held at 20–25 per month since.
“$120K MRR added in 42 days. 22 sales booked, 6 new clients closed — with consistent meeting flow that replaced a quarter of zero responses.”
Life360 TeamAnti-Aging Program
Month by month, what actually happened.
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Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
