From 1 client and 0 results to 2 new clients in 32 days.
James was wasting time and money cold emailing prospects and getting zero traction. He was stuck servicing a single client and had no clear sense of who to target next. We rebuilt the targeting around verticals that actually buy content, fired personalized outreach at scale, and put two new clients on the books inside a month.
One client, no pipeline, and cold email failing.
James had built Strat-Media around a single anchor client and was trying to break out into a real book. His first cold email attempts had returned nothing — generic copy fired at a fuzzy ICP, with no signal logic and no infrastructure to back it. By the time we met, he was burning hours each week on outbound that produced nothing.
What we built for Strat-Media.
Here's exactly what we built for Strat-Media. Every step, every tool, every signal we tracked.
Mapped verticals that need Strat-Media's services
We profiled James's anchor client, ran the unit economics, and identified the verticals where the same content engine would land — agencies needing white-label content, founders building thought leadership, and B2B brands rebooting their content function. Each vertical got its own positioning.
- 3 priority verticals
- Per-vertical positioning
- Buying-cycle signals mapped
Dedicated sending stack to protect the domain
Provisioned secondary subdomains and dedicated mailboxes. Domains warmed for two weeks before any production sends. Reply inbox routed to a shared workspace with auto-tagging so James only saw the threads worth his time.
- Secondary subdomains
- 14-day warm-up
- Auto-tagged reply inbox
Messaging that read like one-to-one
Each opener anchored to a specific signal — recent content drop, a hire in the marketing function, a podcast launch, a website rebuild. Spintax for variation, manually reviewed sample sends, and per-vertical social proof.
- Signal-matched openers
- Per-vertical proof
- Manual sample QA
Calendar that fills itself
Hot replies trigger a Calendly link with vertical-specific intake questions. Confirmed meetings drop into the CRM with the original signal, prospect's recent activity, and a note on the angle that opened the conversation.
- Calendar auto-routing
- CRM context attached
- Slack alerts on hot replies
Real emails. Real replies.
Below are redacted samples from the actual Strat-Media campaign. Names and specifics changed; the structure and results are real.
Two new clients in 32 days. 10–15 meetings a month, every month after.
Inside the first month, Strat-Media closed two new clients and booked 12 qualified meetings. Since then the meeting cadence has held at 10–15 per month, and the messaging-at-scale system means the pipeline keeps moving without James writing every email himself.
“Went from 0 results and 1 client to 2 new clients in 32 days and 10–15 meetings a month — with messaging personalized at scale.”
JamesFounder, Strat-Media
Month by month, what actually happened.
The tech under the hood.
Other founders who rebuilt their pipeline with us.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
