Free Tool · Claude Skill

Client data in. An interactive GTM playbook, out.

Install once. Say “build a GTM playbook for [client]” in any Claude chat. Feed it a research doc, a JSON, or a zip — get back one self-contained HTML file with sidebar nav, tabbed campaign detail, a status tracker, and notes that save in the browser. No server, no internet, opens anywhere.

Option 1 · No terminal needed

Install in claude.ai (web)

  1. 1
    Download the skill bundle (ZIP).
  2. 2
    In claude.ai, go to Settings → Customize → Skills → Upload a skill.
  3. 3
    Select the downloaded ZIP. The skill appears in your list.
  4. 4
    In any chat, type "build a GTM playbook for [client]" and attach your research. No API keys.
↓ Download skill ZIP
Option 2 · For Claude Code users

Install in Claude Code (terminal)

  1. 1
    Paste this one line into your terminal (downloads + unpacks the templates):
  2. 2
    curl -L https://buzzlead.io/downloads/gtm-playbook-builder.zip -o /tmp/gtm-playbook-builder.zip && \ unzip -o /tmp/gtm-playbook-builder.zip -d ~/.claude/skills/
  3. 3
    Restart Claude Code.
  4. 4
    Say "build a GTM playbook for [client]" and point it at your research files.
What it looks like

Research in one end, a client-ready playbook out the other.

You
build a GTM playbook for Bridge Outdoors from this research doc
Claude
Read it. Segments are campaign types — lookalike / TAM / high-intent — so this is campaign mode.
Claude
Pulled brand tokens from the vertical: forest green, outdoor. Mapped 11 campaigns, tagged the top 6.
Claude
Injected the template — sidebar nav, per-campaign targeting + execution steps + buyer angles, plus the PMS tracker.
Claude
bridge-outdoors-gtm-playbook.html — one file, fully self-contained, opens offline in any browser. Want the top 6 first?
What’s in the file

One HTML file that behaves like an app — the same playbook format we hand to BuzzLead clients, generated from your data.

One self-contained file
No server, no CDN, no API calls. It opens offline in any browser and you can hand it to a client as-is.
Sidebar navigation
Every campaign or segment in a clean left rail — the whole GTM at a glance, click to drill in.
Tabbed detail panels
Per campaign: targeting params, buyers & angles, and ordered execution steps, split across tabs.
Campaign PMS tracker
A built-in status tracker so the playbook doubles as the thing you actually run against.
Notes that save locally
Local-storage notes per campaign — yours, saved in the browser, no login, no backend.
Two layout modes
Organize by partner channel (white-label, resellers, end users) or by campaign type. It picks the right one from your data.
Need the research too?

The builder turns your research into a playbook. If you want the research done for you — ICP, signals, and campaigns built from scratch — that’s a BuzzLead engagement.

Book a call
Have us build the whole GTM →
20 minutes. Research, playbook, and the pipeline running.
Ready?

Your pipeline, rebuilt.

20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.

Book a strategy callRead a case study first
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