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Outbound, broken down by the people who run it.

Practitioner breakdowns on cold email, deliverability, and outbound — pulled straight from Troy and Nick's videos. Watch the clip, read the playbook. No theory, just what actually works across 32k+ accounts.

Nick Konsta

3 MIN READ

MAR 29, 2026

Why Your Cold Email Campaign Needs an Intro Offer

No intro offer means fewer replies. Nick Konsta explains why a low-friction entry point is the missing piece in most cold email campaigns.

The Deliverability Crisis Is a Myth

Nick Konsta breaks down why cold email "deliverability problems" are mostly a targeting and relevance problem in disguise.

Stop Overcomplicating Cold Email: Simple Campaigns Still Win

Troy Aitken breaks down why ICP targeting + trigger events + basic personalization outperforms complex automation every time.

Your Cold Email Is Getting Googled. Here's What Prospects Find.

Prospects Google you before they reply. Nick Konsta explains why your online presence is the silent closer your cold emails need.

Cold Email in 2026 Comes Down to Four Things. That's It.

Troy Aitken breaks down the only 4 things that actually drive cold email results in 2026. No fluff, no shortcuts.

Cold Email Is Harder Than It Was — And Still the Best Channel You Have

Cold email got tougher. Troy Aitken explains why it still outperforms LinkedIn and cold calling for B2B outreach.

The GTM Engineer Is Replacing 12-Person SDR Teams (And It's Already Happening)

One GTM engineer is delivering the output of a 10-12 person SDR team at a fifth of the cost. Here's what that shift means for your org.

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