PLAY 01TIER 1 · IMMEDIATE
HIRING SIGNAL
New Hire 90-Day Window
No incumbent relationships, fresh mandate to make changes, eager to prove themselves in role.
SAMPLE OPENING LINE
“Congrats on the new role at [Company]. Most [titles] I talk to spend their first 90 days inheriting the last person's vendor relationships. Figured I'd reach out before you're locked into anything.”
DATA: LinkedIn Sales Nav · Apollo · ZoomInfoUNIVERSAL
PLAY 02TIER 1 · IMMEDIATE
FUNDING SIGNAL
Series A/B Post-Announcement
Money in bank means budget unlocked. Growth mandate is active. Hiring usually follows within 60 days.
SAMPLE OPENING LINE
“Saw the [Series X] news—congrats. When companies raise at this stage, [specific challenge related to your service] usually becomes a priority. Is that on your radar?”
DATA: Crunchbase · PitchBook · TechCrunchUNIVERSAL
PLAY 03TIER 2 · 1–2 WEEKS
HIRING SIGNAL
Job Posting Replacement Pitch
Active hiring signal with clear gap. Takes 3-6 months to hire and ramp; we deliver in 30.
SAMPLE OPENING LINE
“Noticed you're hiring a [role]. Takes 3-6 months to hire and ramp. What if you could get that output in 30 days while you search?”
DATA: LinkedIn Jobs · Indeed · company career pagesUNIVERSAL
PLAY 04TIER 2 · 1–2 WEEKS
ENGAGEMENT SIGNAL
Website Visitor De-anonymization
Active research behavior. Already aware of you. Self-qualified.
SAMPLE OPENING LINE
“Looks like someone from [Company] was checking out our [page they visited]. Happy to answer any questions or share how we've helped similar [their industry] companies.”
DATA: RB2B · Clearbit Reveal · 6senseUNIVERSAL
PLAY 05TIER 2 · 1–2 WEEKS
ENGAGEMENT SIGNAL
LinkedIn Engagement Tracking
Active in the topic conversation. Top-of-mind framing already done.
SAMPLE OPENING LINE
“Saw your comment on [Person]'s post about [topic]. You mentioned [their point]—curious if you're seeing that at [Company] too?”
DATA: Trigify · Phantombuster · manual monitoringUNIVERSAL
PLAY 06TIER 2 · 1–2 WEEKS
UNIVERSAL SIGNAL
Company News & PR Trigger
Timely. Shows you pay attention. Often signals organizational change.
SAMPLE OPENING LINE
“Saw the news about [event]. When [type of event] happens, companies usually [relevant challenge]. How are you thinking about [your service area]?”
DATA: Google Alerts · Feedly · industry publicationsUNIVERSAL
PLAY 07TIER 1 · IMMEDIATE
EVENTS SIGNAL
Conference Calendar Scrape
Known buying window. Specific event to reference. Budget already allocated.
SAMPLE OPENING LINE
“Saw [Company] has [Event Name] scheduled for [Month]. Most of our best partnerships start 6+ months out. Worth a conversation about what you're envisioning?”
DATA: Conference aggregators · venue calendarsEVENT PRODUCTION
PLAY 08TIER 2 · 1–2 WEEKS
EVENTS SIGNAL
Post-Event Social Scrape
Event just happened. Specific experience to reference. Next year's planning starts now.
SAMPLE OPENING LINE
“Saw the photos from [Event] at [Venue]—looked like a great turnout. Now that it's wrapped, curious how you're thinking about next year?”
DATA: LinkedIn · Instagram · event hashtagsEVENT PRODUCTION
PLAY 09TIER 1 · IMMEDIATE
EVENTS SIGNAL
Trade Show Exhibitor Outreach
Already investing in events. Budget validated. Known timeframe for booth conversations.
SAMPLE OPENING LINE
“Noticed [Company] is exhibiting at [Show] in [Month]. A lot of our clients use their booth presence as a jumping-off point for their own customer events. Is that something you've considered?”
DATA: Trade show websites · exhibitor directoriesEVENT PRODUCTION
PLAY 10TIER 1 · IMMEDIATE
UNIVERSAL SIGNAL
Agency Client Win Announcement
Need to deliver. May need overflow capacity. Good relationship opener.
SAMPLE OPENING LINE
“Congrats on landing [Client]! When agencies win accounts that size, the first 90 days are usually a scramble to staff up. If you need overflow capacity, we've white-labeled for agencies like [similar agency].”
DATA: PR announcements · LinkedIn postsAGENCIES & SERVICES
PLAY 11TIER 2 · 1–2 WEEKS
UNIVERSAL SIGNAL
Award Nomination Volume Pitch
Positive opener. Signals momentum. Awards spike inbound — they may not be ready.
SAMPLE OPENING LINE
“Congrats on the [Award] nomination! The agencies we work with typically see a spike in inbound after recognition like that. Are you set up to handle the volume?”
DATA: Industry publications · award show sitesAGENCIES & SERVICES
PLAY 12TIER 3 · NURTURE
UNIVERSAL SIGNAL
Portfolio/Case Study Reference
Shows execution. Specific work to reference. Natural conversation starter.
SAMPLE OPENING LINE
“Just saw your [Project Name] case study—the [specific element] was impressive. Curious how you're handling [related challenge] as you take on more projects like that?”
DATA: Agency websites · Behance · LinkedIn postsAGENCIES & SERVICES
PLAY 13TIER 2 · 1–2 WEEKS
ENGAGEMENT SIGNAL
G2/Capterra Negative Review Trigger
Active dissatisfaction with competitor. Buying intent signal.
SAMPLE OPENING LINE
“Saw some recent feedback about [Competitor] around [issue]. If that's resonating with what you've experienced, worth comparing how we handle [that issue differently].”
DATA: G2 alerts · Capterra alertsSAAS & TECH
PLAY 14TIER 2 · 1–2 WEEKS
TECH STACK SIGNAL
Tech Stack Addition Trigger
Active investment in the area. Often signals adjacent need.
SAMPLE OPENING LINE
“Noticed you recently added [Technology]. A lot of companies pair that with [your solution] to [benefit]. Curious if that's on your roadmap?”
DATA: BuiltWith · Wappalyzer · DatanyzeSAAS & TECH
PLAY 15TIER 1 · IMMEDIATE
UNIVERSAL SIGNAL
Product Launch GTM Pitch
Marketing push imminent. Sales team needs support. Make-or-break adoption window.
SAMPLE OPENING LINE
“Congrats on launching [Product/Feature]! When companies launch at your stage, getting the message to the right buyers quickly makes or breaks adoption. How are you thinking about outbound for this launch?”
DATA: Product Hunt · company blogs · press releasesSAAS & TECH
PLAY 16TIER 1 · IMMEDIATE
COMPLIANCE SIGNAL
Regulatory Change Pitch
Forced timeline. Clear problem. Educational hook builds trust.
SAMPLE OPENING LINE
“With [Regulation] taking effect in [Month], a lot of [industry] companies are scrambling to [requirement]. Curious if [Company] has started thinking about that?”
DATA: Government sites · industry associationsPROFESSIONAL SERVICES
PLAY 17TIER 1 · IMMEDIATE
M&A SIGNAL
Post-Acquisition Integration Pitch
Integration needs. New leadership. Budget reallocation. Clear inflection.
SAMPLE OPENING LINE
“Saw the [Acquirer] news—congrats. Post-acquisition, companies usually [relevant challenge]. How are you thinking about [your service area] as you integrate?”
DATA: SEC filings · press releases · CrunchbasePROFESSIONAL SERVICES
PLAY 18TIER 1 · IMMEDIATE
HIRING SIGNAL
C-Level Leadership Change Alert
New leaders make changes. Bring own vendor relationships. Fresh mandate.
SAMPLE OPENING LINE
“Congrats on joining [Company]! When [title]s come in, they usually inherit the last person's vendor relationships. Worth a conversation before you're locked into anything?”
DATA: LinkedIn alerts · press releasesUNIVERSAL
PLAY 19TIER 1 · IMMEDIATE
FUNDING SIGNAL
Pre-IPO Sales Hiring Push
Public market readiness requires repeatable revenue. Sales team scales 3-5x in 12 months.
SAMPLE OPENING LINE
“Saw [Company] is at [revenue stage] with [Series X] runway — usually pre-IPO companies double sales headcount in the next 12 months. Often the bottleneck isn't hiring, it's pipeline. How's that looking for you?”
DATA: Crunchbase · LinkedIn growth signals · public hiring dataSAAS & TECH
PLAY 20TIER 2 · 1–2 WEEKS
ENGAGEMENT SIGNAL
Podcast Mention Reference
Specific content reference. Demonstrates research. High response rate when accurate.
SAMPLE OPENING LINE
“Caught your [Podcast Name] appearance — the bit about [specific topic] resonated. Curious if [related question to your offer] is something you're actively thinking about?”
DATA: Podcast transcript databases · Listen Notes APIUNIVERSAL
PLAY 21TIER 2 · 1–2 WEEKS
TECH STACK SIGNAL
Migration Trigger Play
Companies mid-migration are reevaluating everything. Re-platforming = re-thinking outbound.
SAMPLE OPENING LINE
“Noticed [Company] just moved off [Old Platform] to [New Platform]. When teams re-platform, they usually rebuild adjacent systems too. Have you mapped what's next?”
DATA: BuiltWith historical · LinkedIn announcements · GitHub commitsUNIVERSAL
PLAY 22TIER 2 · 1–2 WEEKS
HIRING SIGNAL
Hiring Surge (10+ Roles)
Hyper-growth signal. Sales motion typically breaks first. Pipeline urgency follows.
SAMPLE OPENING LINE
“Saw [Company] just opened 12+ roles in the last 60 days. When companies grow that fast, the existing sales motion usually can't keep up with the new headcount. How's pipeline looking?”
DATA: LinkedIn Jobs API · ATS scrapingUNIVERSAL
PLAY 23TIER 1 · IMMEDIATE
FUNDING SIGNAL
Down Round Recovery Pitch
Pressure from board. Need to prove unit economics. Outbound = lower CAC than ads.
SAMPLE OPENING LINE
“[Company] just closed [down round details]. Most teams in this spot are cutting ad spend and looking for predictable, unit-economic-friendly channels. Outbound usually fits that bill — worth a 15-min?”
DATA: PitchBook · SEC filings · news monitoringUNIVERSAL
PLAY 24TIER 2 · 1–2 WEEKS
M&A SIGNAL
Competitor Acquired = Migration Window
Competitor's customers worry about price hikes, deprecation, support changes. Active replacement window.
SAMPLE OPENING LINE
“Saw [Competitor] got acquired by [Acquirer]. Their customers are usually nervous about [specific concern]. We've helped [N] companies migrate this quarter — happy to share what worked.”
DATA: PitchBook · news monitoring · LinkedIn employee trackingSAAS & TECH
PLAY 25TIER 1 · IMMEDIATE
COMPLIANCE SIGNAL
Audit Season Pitch
Regulatory deadlines force budget. Reactive companies overpay; proactive ones win.
SAMPLE OPENING LINE
“[Audit/Filing deadline] is [date] — most [industry] firms scramble in the 60 days before. We help teams ship audit-ready in [timeframe]. Anything we can take off your plate?”
DATA: Industry compliance calendars · SEC filing schedulesPROFESSIONAL SERVICES
PLAY 26TIER 3 · NURTURE
ENGAGEMENT SIGNAL
Newsletter Subscriber Reactivation
Already subscribed = warm. Reference specific issue they engaged with. Soft reactivation.
SAMPLE OPENING LINE
“Saw you opened [specific newsletter issue title] last week — the part on [topic] is something we work on with clients. Want me to share how [similar company] approached it?”
DATA: Newsletter analytics · ConvertKit/Beehiiv dataUNIVERSAL
PLAY 27TIER 2 · 1–2 WEEKS
UNIVERSAL SIGNAL
Agency Headcount Drop Pitch
Recent layoff or attrition signals capacity gap. Outsourced help fills the void.
SAMPLE OPENING LINE
“Noticed [Agency] had some recent team transitions. When agencies lose [specific function], it usually means temp capacity gaps. We've white-labeled for similar shops — worth a 15-min?”
DATA: LinkedIn employee tracking · news monitoringAGENCIES & SERVICES
PLAY 28TIER 2 · 1–2 WEEKS
TECH STACK SIGNAL
Salesforce Implementation Window
New CRM = new processes. Outbound integrations are a natural follow-on.
SAMPLE OPENING LINE
“Saw [Company] is rolling out Salesforce. Most teams add outbound playbooks 30-60 days post-implementation — once the data's clean enough to act on. Where are you in that timeline?”
DATA: BuiltWith · LinkedIn job posts (Salesforce admins)SAAS & TECH
PLAY 29TIER 2 · 1–2 WEEKS
EVENTS SIGNAL
Speaking Engagement Reference
Specific public statement to reference. Demonstrates active research.
SAMPLE OPENING LINE
“Caught your talk at [Event] on [topic] — the point about [specific takeaway] hit. We help [persona] solve [related problem]. Want to compare notes?”
DATA: Conference websites · YouTube · LinkedIn postsUNIVERSAL
PLAY 30TIER 3 · NURTURE
HIRING SIGNAL
Sabbatical Return Touch
Returning execs are reassessing. Open to new vendor relationships and fresh ideas.
SAMPLE OPENING LINE
“Saw you're back at [Company] after [sabbatical/leave]. Returning leaders usually do a 60-day audit of what's working. If outbound's on the list, happy to share what we're seeing in [their industry].”
DATA: LinkedIn activity changes · public announcementsUNIVERSAL