Free Tool · Claude Skill

One URL in. Nine outbound plays out.

Install once. Say “generate GTM strategy for [URL]” in any Claude chat. Get 9 custom plays — each with a full execution playbook, ready-to-paste AI Ark + Apollo filter fields, and 2 cold email variants. Same engine as the web tool.

Option 1 · No terminal needed

Install in claude.ai (web)

  1. 1
    Download the skill bundle (ZIP, ~5KB).
  2. 2
    In claude.ai, go to Settings → Customize → Skills → Upload a skill.
  3. 3
    Select the downloaded ZIP. The skill appears in your list.
  4. 4
    In any chat, type "generate GTM strategy for [your-url]" and Claude will prompt for your API keys.
↓ Download skill ZIP
Option 2 · For Claude Code users

Install in Claude Code (terminal)

  1. 1
    Paste this one line into your terminal:
  2. 2
    mkdir -p ~/.claude/skills/gtm-strategy && \ curl -L https://raw.githubusercontent.com/Buzzlead-dev-org/gtm-strategy/main/skill/SKILL.md \ -o ~/.claude/skills/gtm-strategy/SKILL.md
  3. 3
    Restart Claude Code.
  4. 4
    Say "generate GTM strategy for [your-url]" in any conversation.
What it looks like

A full strategy file, named and ready to import.

You
generate GTM strategy for stripe.com
Claude
Running GTM Strategy Generator for stripe.com. Full 9-play expansion. ~2 minutes.
Claude
✓ Read site — Stripe (Payments and financial infrastructure)
Claude
✓ Built intel — 6 industry trends, 5 competitor moves, 8 buyer complaints
Claude
✓ Generated 9 plays: "Migrating off Adyen", "RevOps Tool Stack Overhaul", "Payments-as-Platform", …
Claude
✓ Expanded all 9 with playbooks + AI Ark/Apollo filters + 2 email variants each
Claude
Done in 2m 14s. JSON saved. Want me to show the top 3 plays with their email previews?
API keys you’ll need

Two keys, your own. Approximate cost: ~$0.50–1.20 per full 9-play run, or ~$0.05 for a fast preview with --plays-only.

ANTHROPIC_API_KEY
Site analysis + research + plays + playbooks + copy
Get one →
EXA_API_KEY
Industry trends + competitor moves + Reddit complaints
Get one →
Also available as

Three surfaces, same engine.

Web tool
Run in the browser →
No install. 9 plays per run, no API keys needed.
GitHub · CLI
Run from your terminal →
npx @buzzlead/gtm-strategy. Same JSON output.
Ready?

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