All personas/FOUNDER & CEO

For founders & CEOs

You're still closing the deals. You don't have time to also build the prospecting motion. We become your outbound function — the listbuilders, the copywriters, the deliverability nerds — without you ever needing to manage them.

<2 hrs/wk
Of your time required
5 min
Weekly Friday Loom update
0
SDRs you need to hire
8-15
Net-new founder calls/mo by month 2
WHAT YOU GET

An outbound team you don't have to run.

  • 01
    Done-for-you operations
    We build, send, and iterate the campaigns end-to-end. You approve direction once a quarter; we execute the rest.
  • 02
    Weekly Loom updates
    5-minute walkthroughs every Friday — what we shipped, what's working, what we're killing. No Slack pings, no meetings unless you want them.
  • 03
    Founder-grade messaging
    We write the way you would, not the way an outsourced team would. Voice intake at kickoff, ongoing alignment via your existing sales emails.
  • 04
    Direct access
    Slack channel with the operator running your account. No account manager layer between you and the work.
WHAT THIS LOOKS LIKE IN PRACTICE

Pipeline that flows whether you're available or not.

By month two of a typical engagement, your founder calendar should have 8-15 net-new sales conversations on it that you didn't source yourself. By month four, that number is steady-state and you can decide whether to bring outbound in-house, scale it further, or wind it down.

We build for handoff. The intent is never to lock you into a permanent retainer — it's to give you a working outbound function so you can decide what to do with it.

FOUNDER-VOICE INTAKE

How we capture how you actually talk.

We don't write 'BuzzLead voice' — we write your voice. Kickoff includes a 90-minute intake where we go through your last 50 sent emails, your investor decks, your podcast appearances, and any LinkedIn posts. We extract the patterns: how you open, how you close, what kind of jokes you make, what you refuse to say.

The first 200 emails get reviewed line-by-line by you. By email 500, we're matching your voice closely enough that you'd struggle to tell which were ours. The output reads like you — because the input was you.

COMMON QUESTIONS

What founder-CEOs ask before they sign.

  • 01
    How much of my time will this actually take?
    Week 1: 4-5 hours (kickoff, voice intake, ICP review). Weeks 2-12: 90 minutes/week max (Friday Loom + occasional async questions). Month 4 onward: 2 hours/month.
  • 02
    What if I want to take this in-house eventually?
    Built-in. Every workflow lives in your tools (Clay, sending platform, CRM). At any point, we can hand off the documentation + training and step out. We've done that handoff for 7 of our last 30 clients.
  • 03
    Do you work with pre-revenue companies?
    Sometimes. The honest answer: outbound works best when you have 5+ closed customers and can describe their commonalities. Pre-revenue, you're better off doing outreach yourself for the first 12-18 months — both for ICP discovery and product-market fit signal.
  • 04
    What does this cost?
    Engagements start around $7,500/mo for full-stack outbound (sending infra + listbuilding + copy + iteration). Pricing scales with sending volume and complexity. Not the cheapest option; we don't try to be.

Pipeline without the people-management overhead.

Book a call. We'll talk through your current sales motion and whether outbound makes sense for where you are right now.

Book a 25-minute audit
Ready?

Your pipeline, rebuilt.

20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.

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