For Heads of Sales
Your AEs need conversations, not a scoreboard of activity metrics. We deliver booked meetings into the calendars of the right reps, with the context they need to walk in informed and the CRM hygiene to keep your forecast clean.
Meetings that close, not just meetings that book.
- 01Clean CRM handoffsEvery booked meeting includes the prospect's signal context, the campaign that triggered it, and a routing rule we agree on Day 1.
- 02MQL → SQL transparencyYou see the funnel from email send to closed-won, with attribution that doesn't lie. Every booked meeting tagged to its originating outbound touch.
- 03Monthly velocity reportsReply rates, book rates, opportunity creation by segment — what's working, what we're killing. Delivered as a Loom + a Notion dashboard, not a 40-page PDF.
- 04Coaching feedback loopWe share what's getting traction in copy so your AE talk-tracks can mirror what's pre-sold via email.
The math on SDRs has shifted.
Fully-loaded cost of an in-house SDR in 2026 is $90K–$120K including base, commission, tooling, and management overhead. Average tenure is 11 months. Average ramp to productivity is 3-4 months. That means you get ~7 months of productive output per SDR seat per year — and you're rebuilding the role constantly.
We replace that loop with a stable, operator-led team that doesn't churn. Your AEs get consistent meeting flow without the management drag.
Routing meetings to the right reps, not just the next rep.
Round-robin lead routing is a relic. We build routing rules around the variables that actually predict close: account size, vertical, deal complexity, and AE specialization.
Day 1 includes a routing-rules conversation with your sales ops team. We honor whatever logic you've already built (territory, ABM tiers, named-account ownership) and add the originating-signal context to the calendar invite so the AE walks in primed.
What sales leaders ask before they sign.
- 01How does this integrate with our existing CRM?Native HubSpot or Salesforce integration via the standard API. Custom field mapping configured in week 1, locked thereafter. We don't create new objects unless you ask.
- 02What happens to no-show meetings?Tracked separately. We don't count no-shows toward booked-meeting metrics, and we automatically re-engage no-show prospects with a different sequence variant.
- 03Can our AEs influence the messaging?Yes — we run a monthly AE feedback session where reps share which talk tracks are converting. That feedback flows directly into copy iteration the following week.
- 04What if our reps don't trust outbound-sourced meetings?Common at first. The fix is transparency: we ship every booked meeting with the originating signal + the email thread + the prospect's response. Trust builds over the first 30 days as reps see the meetings convert.
Replace the SDR hiring cycle.
Book a call to walk through how we'd integrate with your current AE motion and CRM workflow.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
