Outbound for E-com B2B
Selling into Shopify and DTC brands means competing for attention with the loudest segment of the internet. The trick is sourcing signals before your competition: funding, app installs, hiring, exec moves.
Shopify-app installs, hires, and funding events.
We watch the DTC ecosystem in near-real-time. The day a brand installs Klaviyo or hires a Head of Growth is the day they're most likely to need what you sell. We catch them in that window.
Most outbound into DTC fails because it's late — by the time a brand has publicly raised, every supplier in your vertical has pinged them. Speed-to-signal is the entire game. Our enrichment + sequencing stack runs a 48-hour SLA from trigger to first send.
Niche signals + brand-aware messaging.
- 01Tech-stack triggersWe track Klaviyo, Shopify Plus, ReCharge, and 40+ other app installs to catch the operational moments brands need new vendors.
- 02Hiring signalsNew Head of Growth, new VP Marketing, new Operations lead — each is a buying-window indicator we sequence within 48 hours.
- 03Funding-aware sequencingSeries-A and Series-B announcements get tier-1 treatment with a research-backed opener referencing their announced plans.
Email is the foundation. The other channels close the loop.
DTC operators are notoriously hard to reach via email alone — they're inbox-overloaded and ad-fatigued. We sequence email first (lowest cost per touch), then layer LinkedIn for the founder/exec layer, calling for tier-1 accounts, and optional paid retargeting on contacts who opened but didn't reply.
The combined motion lifts reply rates 2-3× over email-only campaigns. The retargeting layer in particular catches buyers who saw your email, didn't act, and need one more impression to remember the name when they're ready.
What DTC vendors ask before they sign.
- 01Our ICP is brands that have raised funding — how recent is your data?We pull funding announcements daily from Crunchbase, PitchBook syndication feeds, and SEC filings. Most contacts hit our sending queue within 24 hours of the public announcement.
- 02Do you cover Amazon-only sellers, not just Shopify?Yes — Amazon FBA, Walmart Marketplace, and Etsy power-sellers are all targetable via the Helium 10 / Jungle Scout signal layer we wire into Clay.
- 03Can we exclude competitors of our existing customers?Yes — competitive suppression lists are baked into Day 1 setup. We won't email any account on your customers' competitor list.
- 04What's the deal with Klaviyo install signals — how do you track them?Three sources: BuiltWith API for tech-stack detection, Klaviyo's public agency-partner directory, and tagged scrapes of brand checkout pages. Combined detection runs ~48-hour latency from install to signal capture.
Reach DTC brands the day they need you.
Book a call to see which signals we'd track for your specific DTC niche and which brands are in your buying window right now.
Your pipeline, rebuilt.
20-minute strategy call. We'll audit your ICP, show you which signals we'd track, and map out exactly what the first 120 days would look like. No commitment, no pressure, no pitch deck.
